Way down in viewership and clamoring for revived cultural relevance, MTV has picked English model Alexa Chung to host a new pop-culture-meets-media-2.0 show beginning June 15.
Dubbed “The Alexa Chung Show”, the daily gab-fest will feature Chung mixing and mingling with all kinds of pop-culture types while interacting view views back home via all sort of social-networking platforms.
Twenty-five year old Chung — who is mixed English and Chinese – comes to MTV after an impressive career with Britain’s Channel Four.
WE ASK: Is Chung — one of four kids — related to ultra-hottie Transracial Karen Chung, a British writer with whom we worked regularly at Wallpaper?
If anyone knows, please do share.
[...] The British model — she started out with Storm in her teens and returned to modeling last year when she walked for Vivienne Westwood — and TV presenter is coming to MTV next Monday to host her own show, “It’s On with Alexa Chung.” Why should you watch? Alexa’s gorgeous in that street/sweet sort of way, and her style is the perfect, effortless mix of freshness, retro, badass and vintage charm that trumps the boobs and hoops fashion so often showcased on MTV (see Chung win here and here). [...]